An Egg Became the Most Liked Picture on Instagram

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An Egg Became the Most Liked Picture on Instagram

Nada Awadalla, Editor

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The Egg did it. The glorious potential chicken embryo racked up over 50m likes on instagram, beating Kylie Jenner’s previous record holding photo (about 18M likes) of her daughter, Stormi. The idea of a brown egg doubling the world record for most liked instagram photo and beating a heartfelt birth announcement of one of the richest and most famous celebrities in the world would have been thought of as simply impossible.

However, when it comes to millennials and generation z, (majority of instagram users),  it appears that the more ridiculous an idea is, the more likely it is to go viral.

 Although the mastermind behind this absurd International phenomena has not officially been identified, many believe that Ishan Goel, a 19 year old marketing Guru from Massachusetts, had a large hand in making the Egg go viral. According to DailyMail Ishan told FEMAIL, “I won’t go into too many specifics about the secret sauce, but I can say that I worked to garner attention for the page on Reddit, reached out to media really early on, and told all of the celebrities and influencers in my network to help push it.”

                                                                          

    When asked on why the egg, out of all thing in the world has gone viral, Ishan responded that  the post went viral because it was not the face of a celebrity or a person, it was just an egg representing something much bigger. Also, it was comical. And if that does not represent the epitome of the majority of 18-30 year old media users’ presence then we will never know what does.

 

Ishan also went on to say “People can [rally] around the thrill of outdoing a celebrity. It makes the world seem less intimidating, more light-hearted, and more accessible,”